INDA, the Association of the Nonwoven Fabrics Industry, has appointed Joan Izzo as its new director of marketing. Izzo brings years of experience in marketing for international nonwovens and advanced material companies to the position.

Most recently, Izzo served as director of communications and marketing for the Virginia Commonwealth University School of Engineering in Richmond, VA, since 2011.

“INDA’s director of marketing is a critical function for developing and enhancing INDA’s brand among our membership and the nonwovens/engineered fabrics industry,” says Dave Rousse, INDA president. “We look forward to having Joan on board to lead, direct and refine the strategic marketing direction and competency within INDA. Joan has an outstanding record in marketing communications and has the entrepreneurial spirit to lead INDA to the next level. We are truly excited that she will be joining us.”

Izzo has extensive experience with internal and external marketing, communications collateral, campaigns, presentations, social and digital media, and global voice-of-customer research.

She has held leadership and consulting roles developing global communications for many international nonwoven companies, including DuPont, Tredegar Film Products and Performance Fibers. Izzo will relocate to INDA headquarters in Cary, NC. Her appointment begins Jan. 21.

“This is an exciting opportunity that I look forward to,” says Izzo. “Being involved with INDA over the years as a member, I know first-hand the benefits the organization brings through its thought leadership, stewardship, advocacy, training, education and networking. I’m very excited about the opportunity to broaden the INDA brand and advance INDA’s membership benefits.”